6 Elements of a Homepage That Converts

A homepage is the first thing a customer sees when they visit your website. It’s an opportunity to make an impression, sell them on your company, and show that you understand their needs. If your homepage resembles your refrigerator, with all kinds of random stuff thrown everywhere, you’re missing out on the opportunity to convert new users into paying customers. To help, we want to make sure you have a homepage that converts new customers – Fast.

We’ve broken down the top six elements of a successful homepage so that you can see what they are and why they work.

MORE: Do’s & Don’ts of Redesigning Your Website

Navigation

Navigation is one of the most essential parts of any website. Without adequate navigation, users will quickly get lost or lose interest, and end up leaving your site.

If you want people to convert on your website, you need clear and easy-to-find navigation. If users can’t find what they’re looking for on your homepage, they won’t stick around long enough to see what else you have to offer.

Here are some tips for creating effective navigation:

  • Navigation should be easy to find: Your main call-to-action (CTA) should be clearly visible so that visitors can easily find their way around the site without getting lost or confused about where they are in relation to other pages on your site or content sections within those pages. When users are trying out different CTAs, they want them right there in front of them so they can click immediately without having to hunt around too much first.

Images

Images can be the most important element on your homepage, and they’re also one of the hardest to get right.

A good image will show you:

  • Real people. If you’re selling a product or service aimed at real people, use real people in your images. Your readers will immediately connect with those in the photos or videos and feel more connected to what you’re offering.
  • High quality. You only have seconds before someone leaves your site; if your content looks like it was put together in Microsoft Paint, don’t expect them to stick around for long! Make sure all of your images are high resolution and crisp so that potential customers aren’t distracted by poor image quality
  • Relevant content—and relevance isn’t just about products but also about social media posts and other guest posts (if relevant). If there’s an article discussing how much money college students spend on coffee per week , an image showing the average amount spent might help seal the deal on why this product is worth buying instead of another similar product with lower savings potential

CTA Buttons

Your CTA buttons should be clear and concise. A good rule of thumb is to ask yourself if someone were to see your page for the first time, would they know exactly what to do? If not, change it.

Your call-to-action should be relevant to the page. They should tell visitors what will happen when they click on the button. For example, instead of “Buy Now” try “Get 20% off with code: SUMMER20” or “Free shipping for orders over $100”

CTAs should be large enough to be seen easily by users. Studies have shown that buttons with text sizes between 17–22 pixels work best across different screen sizes and devices!

Your CTA buttons must be placed in the right spot on your homepage so that users can find them easily without having to search around too much (and thus losing interest). However, you want these elements front-and-center so that people who aren’t interested don’t miss them when looking at their other options…

Value Proposition

Your value proposition is the answer to these questions: What is the value of your product? How is it different from the competition? How is it better than the competition? And what’s in it for me as a customer? If you can’t answer those questions in an authentic way, then you should consider that your product or service may not actually be worth a potential customer to spend their hard-earned money.

Depending on who you are and what business you’re in, “the customer” could mean someone who wants to buy products online or someone who visits a website with hopes of finding something they want to buy online. The key is knowing exactly who this person is and identifying how they benefit from buying from you rather than someone else.

Customer Trust Elements

Recent research has shown that feelings of trust have a major impact on how online customers behave. Trust can play a key role in encouraging prospective customers to follow through with a purchase.

In a 2017 study, 79% of consumers said that a brand would need to establish a trusting relationship with them—by demonstrating their understanding and care for them as a customer—before they would consider purchasing a product or service.

This is why it’s so important to focus on your customers’ needs and problems, rather than just what your features are. By doing this, you can create meaningful connections with your customers, build trust and loyalty, and increase sales.

Customer Resources

Customer resources are the tools and information that you provide to your customers to help them with your product or service. This can include: FAQs, user guides and support documentation, use cases, downloadable assets (like white papers and ebooks).

A beautiful, high-converting homepage is a powerful tool, but it doesn’t work alone. You need to be prepared to optimize your landing pages, create an enticing lead magnet or offer, diversify your marketing channels, and follow up with your readers. All of these steps help you get more conversions and build a long-term engagement with your audience. So what are you waiting for? It’s time to start designing that low bounce rate homepage!

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LET’S REDESIGN!