How Small Businesses Can Outrank Competitors With SEO

With the right SEO tactics, you can gain a competitive edge over your competitors and start to see more traffic to your website. Here are some tips that you can start implementing today to learn how small businesses can outrank their competitors with SEO.

Identify Your Target Keywords

When you’re first starting out, it can be hard to know what keywords are likely to bring in the most traffic. Fortunately, there are a number of tools out there that can help you figure this out. Keyword research tools like Google’s Keyword Planner and Excel’s Keyword Tool will tell you which words people use when they search for your products or services. They’ll also give you an idea of how many people search for those terms every month and where they might live. That way, when someone types “plastic surgery” into Google, they’ll see all the affordable options offered by Dr. Smith in their town before looking at more expensive options provided by Dr Smith who lives halfway across the country!

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Use Your Keywords for Local Search

If you’re a small business, local search is important to you. It can be a great way to get more traffic from customers who are looking for what you offer in their area. Local search results look different from regular search results, and they’re usually more relevant and accurate as well.

If you want your website to be found by people searching for businesses like yours in your city or town, then it’s time to learn about the basics of local SEO.

Optimize Your Website for Mobile Users

If your website is not mobile-friendly, you will lose out on traffic. If a user searches for your product or service on their phone, Google will only show them results from websites that are mobile-friendly. That’s why it’s important to make sure that you have a fully functional and optimized site for smartphones and tablets.

Even though most people use their phones to browse the web these days, many websites aren’t designed with small screen resolutions in mind. In order to increase the likelihood that search engines will rank you higher than your competitors (and thus get more views), it’s essential that your site is optimized so it can be viewed properly on all devices—including smartphones, tablets and desktops/laptops—even if they’re using different browsers like Safari, Chrome or Firefox!

Saturate Your Content with Keywords and Related Terms

The next thing you can do is saturate your content with keywords and related terms.

This includes:

  • Using your keywords in the title, headers and body of the content.
  • Using your keywords in the first paragraph.
  • Using your keywords in the last paragraph.
  • Using your keywords in subheadings, if applicable for that piece of content.

In addition to using these words throughout, you should also consider including them in images by using relevant alt text (i.e., instead of just “dog” as an alt tag for a photo of a dog, write something like “dog sitting at home”).

Take Advantage of Schema Markup

If you want to make sure that potential customers can find your business, consider schema markup. Schema markup is a rich snippet that can be added to your website and helps search engines understand your website and content. It’s a great way to highlight important information about your business, like hours of operation or location details.

  • [Schema Markup Examples](https://www.facebook.com/examplebusiness)
  • [Google Structured Data Markup Helper](https://search.googleblog.com/2015/05/structured-data-update-google-search-results/)

Optimize Your Titles and Meta Descriptions

Optimize your titles and meta descriptions.

  • Titles and meta descriptions are the first thing that people see when they search for a keyword, so it’s important to make them as relevant to the content on the page as possible.
  • They should be concise, descriptive, and unique—try using them as keywords in their own right.

Get Positive Reviews Whenever Possible

More reviews will help your business thrive in many ways. it’s important to make sure that the ones you do have are positive. That’s why it’s a good idea to use tools like Yelp and Google My Business, which allow you to leave reviews for your competitors. When you do so, though, make sure that your own business doesn’t look bad in the process. These services can help ensure that whenever anyone leaves a review on your page, they’re leaving one only if they had an excellent experience with your company—and even better than that: if they were actually happy enough with their experience of dealing with you as a brand/company/personality that they would want other people outside of their network circle (that is: people who aren’t friends) knowing about it too!

Review Monitor is another great tool for finding positive reviews because it uses machine learning technology designed specifically for analyzing content written by humans versus other types of media such as text-based articles or videos which usually contain keywords within certain contexts.”

Prioritize Backlinks From Relevant Sources

When you’re starting to build backlinks, it can be tempting to take the easy route and acquire links from any source you can find. You might notice that other websites in your industry have purchased links on third-party sites or exchanged guest posts with each other. However, while they may be effective methods of acquiring links at first glance, they have a tendency to do more harm than good in the long run.

By prioritizing backlinks from relevant sources instead of searching for low-quality ones that are unlikely to help improve your rankings, you’ll be able to identify which tactics will provide results and avoid those that could damage your website’s reputation over time.

MORE: 6 Elements of a Homepage That Converts

Utilizing the above tactics will improve your search engine rankings and, therefore, improve how well you outrank your competitors. If you are looking to build a better business and increase revenue, SEO is an important tool that will help you do so!

If you follow the above tactics, you’ll be able to outrank your competitors. And if you need help figuring out how to do this, we at reDesign Digital can help!

 

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