When it comes to building the perfect website for both you and your audience, you can’t do better than design things around what your target customers want. Unfortunately, that comes after a bit of trial and error, part of why website redesigns are so commonplace nowadays. As you learn more about the key aspects of what your audience has in mind, tweaking and fixing things as you go is a perfect solution.
Nonetheless, it’s only perfect if you do it right – website redesigns are amazing, although they can quickly crumble under the weight of a few poor decisions. While that might sound a bit dramatic, don’t be worried; here are some of our own dos and don’ts of redesigning your website.
Above all, consistency is key; if you deal with a clientele, for example, that commonly visit and log into your website, then don’t change the way they access things and don’t leave individual parts of your website different from the others.
Of course, there’s some necessity in making things change between pages, although you need to keep an overall theme and flow to your website, especially when redesigning a website that revolves around a consistent ebb and flow.
A redesign isn’t a reset-design. Redesigns are small to medium size changes to the design of your website to fix a problem or undo an error – resets are complete branding uphauls, uplifts, or whatever adjective you want to call an absolute change.
When redesigning your website, it’s important that you don’t entirely redo everything. Otherwise, you’re not only building a new design, but you’re essentially building a new online presence. It’s important to make smaller changes over time rather than adding everything at once in a redesign.
As you probably guessed from the don’t above, a big do, is to add small changes at a time. Not only does this help prevent any massive breaks from occurring in your theming and your website source, but it also boosts cohesion and ensures that new and returning visitors can quickly familiarize themselves with each change.
Plus, fixing a problem at a time ensures that you’re not creating new problems that would require widespread changes again. Sure, little issues might pop up with each redesign change, but those can be quickly addressed, one at a time.
A big habit for people with deadlines is to rush their redesign. While that might help fix a crucial issue quickly, it might also leave some completely unnecessary filler and unusable content left around the website. Whether that’s through a dead link, old redirect, or forgotten page, it doesn’t really matter.
If you work quickly on a redesign, you’re putting yourself at risk of doing a less-than-ideal job. With every new thing you add, keep in mind that you’re adding more time, effort, and potentially money. Nonetheless, adding more to everything means that you’re less likely to leave behind broken links, odd design choices, and mismatched ideas.
Above all, the big thing is to think through your website redesign; come up with a plan or idea and work through or address every issue, one at a time. Taking a careful approach to a redesign not only increases the chance that it’ll turn out well, but also builds quality and a lasting craft that should continue past each future website redesign.
Thinking is a huge step that not many people do with their first redesign. It might be nice to go through and do redesign work on the spot, although it’s likely not your best work. As such, just think things through and you’ll likely have a great redesign in the works!