Designing a User-Friendly Homepage

A lot of websites have homepages that aren’t really homepages. They’re more like a large landing page with a bunch of links to other pages on the site and some vague marketing copy along the lines of “We’re a fun, quirky startup that does cool things”…Sound familiar? If it does, you’re not alone. In fact, many businesses’ homepages have become more like landings pages because they’ve been focusing on SEO techniques that help potential customers find their way to them from search engines. But what if your homepage was actually useful? What if it focused on helping people navigate quickly and easily to where they want to go on your site? With these seven tips, we’ll help you in designing a user-friendly homepage that will make your users and customers happy!

SEO

SEO is the process of optimizing a website in order to achieve a higher ranking in search engines. SEO is important because it helps your website to be found by your target audience. If you have a website, you want people to find it online and become customers.

The most common way to optimize your site for SEO is through the use of keywords. For example, if you’re selling handmade jewelry, then some of the words that would be relevant for optimizing your page are “jewelry,” “handmade,” or “handcrafted.” You can use these words throughout the content on your web page so that when somebody searches for them (for example, someone might search Google’s Images section.

 

Rule of Thirds

Photographers and graphic designers often use this technique. It creates a visually appealing layout that is divided into three columns and nine sections, or grids of nine squares. This technique can be applied to any design project using a grid, from webpages to billboards.

The rule of thirds divides the image into three vertical sections and three horizontal sections within each square (there are 9 total). The center axis is typically not split evenly in these instances, but instead with slightly more room at top than bottom or vice versa depending on your audience’s normal reading habits (e.g., left-to-right vs right-to-left).

 

Homepage Content

Keep it simple

Your homepage is the most important page on your website, so make sure you use the space wisely. Don’t clutter it up with too many images or links. Make sure you have a good font and color scheme, and keep the background simple (white works well). Use a good logo and call to action (CTA), as well as a catchy headline and subheadline to draw people in.

MORE: How Updating Your Website Will Grow Your Business

Usage of Copy

  • Be conversational.
  • Use a friendly voice, which is appropriate for the brand, audience and purpose of the website.
  • Choose a tone that’s appropriate for your content; this means you must consider how formal or informal your site will be, based on what kind of information it contains or how you want visitors to feel about interacting with it.

Navigation Structure

In order to help a visitor navigate your site, it’s important to have a navigation structure that is easy to follow and makes sense. Don’t use a navigation structure that only you can understand. If you need help understanding how people use your site, ask them!

The most important things to consider when designing the overall navigation are:

  • Consistency – in other words, make sure all elements of your website work together in harmony
  • Accessibility – this means making sure everyone can access everything on your site easily
  • Clarity – make sure everything on the page is easy for visitors to find

CTA Buttons

Buttons are critical. They’re the element of your page that should be getting the most attention, so make sure you spend some time on them. Here are a few tips for creating buttons:

  • Make sure they’re above the fold.
  • Make them big and clear, so people know that they’re buttons without having to read anything else on the page first.
  • Place them on different sides of your CTA (call-to-action) so you can get more clicks by having different eye movements as people look at your content and design layout – this will help increase engagement rate too!

The last thing you want is someone coming to your site just because they saw an ad online but then leaves immediately because there was no way for them access what they came here for without scrolling allllllllllllllllllllll down below where most websites put CTAs these days because it’s easier for us developers/designers than having users scroll up instead.”

 

A user-friendly website is crucial in today’s crowded marketplace.

A user-friendly website is a crucial part of your online presence. It’s vital that you understand what makes a website user-friendly, as well as the benefits and drawbacks of such sites.

A user-friendly website is one that’s easy to navigate. A good site will also make it easy for users to find information about products or services without having to search through multiple pages of content or jump from link to link until they find what they want.

The benefits of having a user-friendly design include:

  • Increased traffic from search engines like Google because people are more likely to find what they’re looking for on your page when it’s organized logically so there aren’t any dead ends or broken links within the body text itself (this helps them avoid wasting time with clicks).

Your homepage acts as the hub and main point of contact between you and your audience. By following these best practices, you will be able to ensure that your homepage meets all of the user expectations for both current and future site visitors.

ready to get going?

LET’S REDESIGN!

ready to get
going?

LET’S REDESIGN!