Best Practices For Redesigning Your Homepage

Redesigning your homepage can be the cornerstone of improving your marketing efforts without doing much, but many neglect this key concept. If you’re one of those people, avoid these common traps when redesigning your home page. Even if you can’t afford a complete overhaul or a new site, follow these nine best practices for redesigning your homepage today!

MORE: Free Landing Page Example

The first step is to understand your website’s current state

The first step is to understand your website’s current state. Do not just ask yourself, “How can I improve this?” Instead, ask yourself: “What are the needs of my target audience? How can I help solve those problems?”

Now that you have a better idea of what your users want from you and why they visit your site in the first place, it’s time to think about how you can provide them with a great user experience that meets their expectations.

Who are your competitors?

  • What are they doing well?
  • What are they doing poorly?
  • Can you learn from them and do better than them in the areas where they’re weak, or emulate their strengths?

Your home page should clearly articulate your value proposition

Your home page should clearly articulate your value proposition. This is the single most important element of a home page, and it must be clear to visitors that they will receive something of value from your website.

The next step is ensuring that your value proposition is the first thing visitors see when they arrive on your homepage. You should also make sure that it resonates with your target audience and presents an interesting or unique angle that isn’t being offered by other sites in the same industry space. Finally, make sure your value proposition remains consistent across all marketing materials so that it doesn’t confuse potential customers who may have read about you elsewhere but haven’t yet landed on your main site.

Make sure your homepage design is intuitive

When you’re redesigning your homepage, it’s important to keep in mind that it needs to be intuitive.

  • Easy to navigate: The first thing a user should see when they arrive at your site is a clear pathway to the content they came for. This can be done by providing an easy-to-use menu system or navigation bar at the top of the page.
  • Easy to read: Users will not stick around if they have a hard time reading your copy due either to poor font choice or small font sizes (especially on mobile).
  • Easy to use: If a user has no idea how they can get where they want, chances are high that they won’t even attempt navigating further into your website because there is no clear path forward and back throughout its pages. That’s why we recommend designing out a few frequently asked questions about how visitors can find information before implementing them into our designs so that all users will know where go if something isn’t working right away!

Don’t forget about UX and SEO

When redesigning your website to make it more effective, you should be sure to keep two things in mind: UX and SEO. While these concepts are often thought of as being different things, they’re actually interrelated.

SEO is important for driving traffic and conversions on your site, but UX is also a factor here—if users can’t find what they’re looking for easily and quickly, then they’re less likely to stick around on the site long enough to convert into customers (or even contact you).

That’s why it’s important that all elements of your new website design are not only stylish, but also user-friendly. Your homepage should have clear CTAs that lead visitors down each individual conversion path; this way, no one will get lost along the way or accidentally click through without taking action first. And since most people browse with mobile devices nowadays (and even more will soon), you’ll want a mobile-responsive design that makes navigation easy across all devices.”

Focus on driving clear conversion paths

A conversion path is the sequence of actions a user takes to complete a goal. For example, one might be able to convert by making an account on your website, or by checking out in store. Conversion paths should be logical and easy-to-follow — that way users can easily find their way to completing the goal they’re trying to achieve.

Some best practices for creating clear conversion paths include:

  • Keep it clear and simple
  • Make sure there are no dead ends (no “next steps”)

Make sure your homepage represents your brand personality

Ensuring that your homepage design is in line with your brand personality will help you attract the right audience and encourage visitors to convert.

Your homepage is one of the most important pages on any website, so it’s important to get it right. It should accurately reflect what makes you unique and memorable as a company. If you want to stand out from competitors, this is where you should start making changes. Your home page needs to represent who you are as a business or organization in order for users to understand why they should care about what you have to say or sell them on visiting again in the future.

Use a modular approach to maintain a consistent look and feel.

To maintain a consistent look and feel, use a modular approach. If you’re not familiar with the term, modular is when you break down your content into smaller pieces that can be rearranged to create a new design on the fly.

Modular designs allow for more flexibility in the layout of your pages, which makes it easier to achieve consistency in your website. A grid system is one way of creating this kind of layout using modules. The grid gives each page its own visual identity by dividing up space into columns and rows that don’t overlap with each other or change without reason. Using this method will make sure everything looks like it belongs together because it does!

Make sure that when you redesign your website, you have these tips in mind!

When you’re redesigning your website, you may be tempted to just slap a new coat of paint on it and call it a day. But doing so will only make your site more confusing and harder to use. To avoid this, ask yourself the following questions:

  • Is my design clear?
  • Does it communicate my value proposition clearly?
  • Is there an easy path for visitors to take in order to achieve their goal or get what they want?
  • Does it reflect my brand identity in a way that resonates with customers? (And if not, how can I tweak the design so that it does?)
  • Are users able to easily interact with what we have provided them so far while they are trying to complete their goal or get what they want?

Right now is a great time to think about your website’s user experience and design. There are many trends in website design, such as parallax scrolling, that can make it seem like you need to be on top of the latest trend. However, if you keep these tips in mind when you’re creating your new site, then you’ll be sure to create the best possible experience for visitors.

ready to get going?

LET’S REDESIGN!

ready to get
going?

LET’S REDESIGN!